The evolution of geo-referencing techniques has made new, powerful tools available to complement stored data with geo-localised information.
The field of application of geo-referenced data is unsuspectedly large, ranging from the simple representation of information on geographical maps (the so-called POIs or Points of Interest) to the optimisation of logistics or use of geo-referenced data for geo-marketing campaigns up to the analysis of phenomena (social habits, concentration analyses, etc.) affected by geographical position.
Moreover, the increased use of mobile devices (smartphones) as an Internet access tool has made geo-referencing data increasingly simple and pervasive.
Archeometra has gained significant proficiency in the use of geo-referenced data and has developed mission-critical systems, particularly for the marketing and logistics departments of large companies, correlating data from management processes with geographical information.